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Five Stars: The Communication Secrets to Get from Good to Great

的圖書  
Five Stars Five Stars

作者:Gallo 
出版社:St Martins Pr
出版日期:2018-06-05
語言:英文   規格:精裝 / 16.5 x 26.7 x 3.2 cm / 普通級
型式價格供應商所屬目錄
 
$ 882
金石堂網路書店 金石堂網路書店
職場關係
 
$ 980
博客來 博客來
商業理論與工具書
圖書介紹 - 資料來源:博客來   評分:      
圖書名稱:Five Stars: The Communication Secrets to Get from Good to Great

內容簡介

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

 

詳細資料

  • ISBN:9781250155139
  • 規格:精裝 / 16.5 x 26.7 x 3.2 cm / 普通級
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