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Five Stars: The Communication Secrets to Get from Good to Great

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Five Stars: The Communication Secrets to Get from Good to Great Five Stars: The Communication Secrets to Get from Good to Great

作者:Gallo 
出版社:Griffin
出版日期:2019-07-23
語言:英文   規格:平裝 / 13.7 x 21 cm / 普通級
型式價格供應商所屬目錄
 
$ 567
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商業理論與工具書
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圖書名稱:Five Stars: The Communication Secrets to Get from Good to Great

內容簡介

How to master the art of persuasion—from the bestselling author of Talk Like TED.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo breaks down Aristotle’s ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable—not less. When people express their ideas effectively, they’re more likely to win dream jobs, sell products, build brands, and trigger movements.

Gallo interviews neuroscientists, economists, and leaders from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google, Nike and Airbnb reveals how great leaders captivate our imagination and ignite our dreams. Gallo will help you unlock into your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.

 

詳細資料

  • ISBN:9781250181251
  • 規格:平裝 / 13.7 x 21 cm / 普通級
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