購物比價圖書找車網 登入
FindPrice   圖書  
 有 1 項符合

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

的圖書  
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

作者:Ammerman 
出版社:McGraw-Hill
出版日期:2019-06-13
語言:英文   規格:精裝 / 15.9 x 24.8 x 2.5 cm / 普通級
型式價格供應商所屬目錄
 
$ 980
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:      
圖書名稱:The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

內容簡介

Marketers are harnessing the enormous power of AI to drive unprecedented results 

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. 

Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.

As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.


 

詳細資料

  • ISBN:9781260441253
  • 規格:精裝 / 15.9 x 24.8 x 2.5 cm / 普通級
贊助商廣告
 
博客來 - 今日66折
超圖解 秒懂英文法:核心概念全圖解,一眼瞬間掌握文法本質
作者:田中茂範
出版社:語研學院
出版日期:2018-08-10
66折: $ 230 
iRead 灰熊愛讀書 - 今日66折
畢業不怕失業!:除了學歷,你更需要...
作者:王乾任
出版社:凱信企管
出版日期:2016-11-07
66折: $ 172 
TAAZE 讀冊生活 - 今日66折
蒼藍鴿醫師告訴你:90%攸關性命的醫學常識,沒有人教!
作者:吳其穎
出版社:原水
出版日期:2018-11-24
66折: $ 251 
 
博客來 - 暢銷排行榜
蔡康永的情商課:為你自己活一次
作者:蔡康永
出版社:如何
出版日期:2018-11-01
$ 277 
 
樂天書城 - 新書排行榜
情緒寄生:與自我和解的34則情感教育
$ 269 
Taaze 讀冊生活 - 新書排行榜
他們都說妳「應該」:好女孩與好女人的疼痛養成
作者:周慕姿
$ 269 
樂天書城 - 新書排行榜
一碗搞定!增肌減脂健身餐:人氣健身女孩May的50道高蛋白、高纖料理,餐餐簡單、美味、吃得飽還能瘦
作者:劉雨涵(May)
出版社:瑞麗美人
出版日期:2018-11-02
$ 300 
 
FindPrice 的 FaceBook粉絲專頁

©2019 FindPrice -  購物比價  圖書  找車網  供應商  服務條款  隱私權政策